Mercedes Benz Evolution Tour

Mercedes-Benz Evolution Tour

Consulting + Experiential Design + Social Visualization + AV/IT Support + Digital Signage

Mercedes-Benz launched the CLA and GLA vehicles designed to appeal to the next generation of Mercedes-Benz customers. The Evolution Tour marketing campaign was conceived as a way to highlight the intrinsic bond between music and cars. Tickets for the tour were made available to consumers through a fully integrated social media campaign.

Client: Mercedes Benz
Industry: Automotive
Services: Consulting, Experiential Design, Data Capture, CRM Integration, Social Media Visualization, Digital Signage, AV/IT Support
Date: 2015-2016

When Mercedes-Benz and agency Engine Shop needed an advanced technical marketing partner to support the multi-city tour, Innov8ive Group rolled out the red carpet. Innov8ive provided solutions for all the consumer touch points, digital signage, interactive car exhibits, data capture, social media visualization and audio/video/networking needs.

Mercedes-Benz used Innov8ive Groups social visualization software Mingle, as part of their national marketing campaign to promote their new CLA and GLA vehicles. Innov8ive Group engineered a massive 7 screen video wall to run multiple instances of Mingle, aggregating Mercedes Benz content from various social networks such as Twitter, Instagram, and Facebook, then animating those posts in a branded environment. Mingle also powered a 40ft LED wall on stage providing a super engaging and interactive digital backdrop for performances.