Express App and Launch Event

EXPRESS iPad App & Launch Event

App Dev + Consulting + IT/POS Services + Data Capture

EXPRESS is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30 year old customer. EXPRESS was looking for a new brand ambassador to partner with for their mens 1MX clothing line and found the perfect fit with NBA superstar Stephen Curry. The challenge was how to make this special announcement to the world with a splash.

Client: Express
Industry: Retail
Services: App Dev, Consulting, CRM Integration, Data Capture, IT/POS Services, Content Production
Date: 2015-2016

Innov8ive Group worked with EXPRESS and their ad agency partners to develop a multifaceted marketing campaign that included Event, Social, In-store, Content Production, and a Custom Tablet Application.

Innov8ive Group worked with EXPRESS to craft their new integrated marketing and advertising campaign for the Stephen Curry collaboration. The launch event held in NYC allowed guests to order customized monogram 1MX shirts through a custom built iPad application, participate in a meet and greet with Steph Curry, and watch a live music performance from Ludacris. The custom order iPad application was so well received at the launch event, it was later rolled out to EXPRESS retail locations.