Samsung Studio

Consulting  +   Experiential Design +   App Dev  +  A/V & IT Services

The Samsung Studio is a pop-up showcase in SoHo NYC, and the Los Angeles CA. The concept was to give visitors a chance to get hands on and experience various Samsung products in a fun and exciting way. Innov8ive Group designed and built a series of interactive experiences for the studio.

  • Samsung
  • Experiential Retail
  • Consulting, Experiential Design, App Dev, Lead Generation, A/V & IT Services, CRM Integration
  • 2015-2016
Galaxy Life Photo Experience
Samsung Studio
Avengers Trivia Game
Designing for a 15,000 sq ft empty building in the middle of Los Angeles and having only a month to do it was no easy task. Innov8ive Group designed and developed a number of custom solutions to make this experience possible. We started by analyzing the various Samsung products and their key features, then crafted multiple experience zones giving visitors a hands on way to experience the brand. Everything from Phones, Tablets, TV’s, Computers, Virtual Reality Headsets, to kitchen appliances were showcased. We designed each experience zone with a data capture module which we connected to Samsung’s CRM, allowing brand representative to contact customers about the products they experienced.
The Samsung Studio was designed as a mix use space from the start. We implemented a sophisticated technology backbone that not only powered the experience zones, but also enabled Samsung to use the space as a true “studio”. During the morning and afternoon it was used for product demos and experiences. On various evening and weekend hours the space transformed into a true studio space, hosting live events and performances from artists such as Nick Jonas, Fabolous, Usher, and a live broadcast event for the launch of the Hunger Games film.