- Client: AdLens
- Project: Interactive Eyewear Display
- Services: Concept, Design, Custom App
AdLens is a innovative company that offers a variable focus lens technology for eye glasses. Innov8ive Group was asked to figure out a solution to market and showcase the AdLens adjustable eyewear technology at trade shows and retail stores.
The initial challenge was to come up with an effective way to demonstrate the AdLens adjustable focus eyewear in a large high traffic environment such as a trade show or retail store. Innov8ive Group proposed the idea to build a large scale replica version of one of the AdLens eyewear frames to demonstrate how the technology works.
In order to make this experience possible, part of our solution required us to engineer a custom 3D printed replica of the gear mechanism used on the real eyeglasses in order to mimic the same focus adjustment. We integrated a USB controller into the 3D printed gear which communicated with our custom software that applied real time lens blur to the image on screen. The end result was a large interactive display people could walk up to and learn how the AdLens adjustable focus technology works.