Mercedes-Benz Evolution Tour

Consulting  +   Experiential Design  +  Social Visualization +  AV/IT Support +  Digital Signage

Mercedes-Benz launched the CLA and GLA vehicles designed to appeal to the next generation of Mercedes-Benz customers. The Evolution Tour marketing campaign was conceived as a way to highlight the intrinsic bond between music and cars. Tickets for the tour were made available to consumers through a fully integrated social media campaign.

  • Mercedes Benz
  • Automotive
  • Consulting, Experiential Design, Data Capture, CRM Integration, Social Media Visualization, Digital Signage, AV/IT Support
  • 2015-2016
mercedes CLA digital
mingle social media visualizer
Eric Kocka AV Control Booth
When Mercedes-Benz and agency Engine Shop needed an advanced technical marketing partner to support the multi-city tour, Innov8ive Group rolled out the red carpet. Innov8ive provided solutions for all the consumer touch points, digital signage, interactive car exhibits, data capture, social media visualization and audio/video/networking needs.
Mercedes-Benz used Innov8ive Groups social visualization software Mingle, as part of their national marketing campaign to promote their new CLA and GLA vehicles. Innov8ive Group engineered a massive 7 screen video wall to run multiple instances of Mingle, aggregating Mercedes Benz content from various social networks such as Twitter, Instagram, and Facebook, then animating those posts in a branded environment. Mingle also powered a 40ft LED wall on stage providing a super engaging and interactive digital backdrop for performances.